![]() ![]() Pride month is in full swing and we’re celebrating with our tasty twist on the classic BLT. There is also evidence that some of the companies pay lip-service to LGBTQ rights during Pride month but conveniently seem to forget about them for the other 11 months of the year, what is commonly known as 'pink-washing'. After all, the events are supposed to be about community, not profit. While companies creating Pride products arguably helps representation and awareness, the fact that companies are profiting off the event feels like it is cheapening, or lessening, the spirit of the event. The roots of Gay Pride are in protest and overcoming oppression. So why are so many brands suddenly slapping rainbows on everything like they’re going out of fashion? And why is it bad? Re-doing your logo in a rainbow and ‘dOnAtInG a PoRTiOn Of pRoCeEds’ is not enough!!!!(possibly not even happening with this brand!?)) I wish brands would realize how embarrassing this kind of shit is □□♀️ representation matters, of course, and corporate pride / rainbow capitalism might be hideous but at least queer people are getting know there are well intentioned people behind many of these campaigns but.just no. No matter where you stand on corporate brand-pride tie ins it’s hard not to feel this years 2019 pride collection of mouthwash, t-shirts (socks shoes jumpers glasses hats ) banks and sandwiches has felt especially icky. the bare minimum approach here makes me laugh. My manager has been getting requests like this every day, I’m guessing it was emailed out to a bunch of people, no details on what this amazing pride collection is or what this big famous brand with lots of money plan to do with any ‘proceeds’. ![]()
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